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Two years have passed since the last traditional edition of Macfrut, a landmark event for all professionals in the fruit and vegetable sector. What has just passed was a complicated year for trade fairs: despite this, there were many opportunities that it was possible to seize, such as those given by the digital world. This is how Macfrut 2021 presents itself today as an event with even greater potential: from 7 to 9 September, Rimini becomes the stage of the fruit and vegetable supply chain, with many new features. The Forigo team could not miss an important opportunity like this! Let's see all the details on the event in this article.


Macfrut 2021 seems almost to symbolize the return to normality for what concerns the fruit and vegetable sector fairs: it is the first fruit and vegetable fair in an international context. Furthermore, this year Macfrut 2021 is also an occasion to celebrate another important anniversary: the International Year of Fruits and Vegetables declared by the FAO. Without forgetting, of course, the centrality of the same sector in which we operate: the fruit and vegetable sector is an essential sector for the agri-food sector in Italy, with a value of over 15 billion euros. A series of aspects that loads the event of great importance.

But how will Macfrut 2021 be organized? In line with the tradition of a well-established event, the fair will be characterized by the representation of eleven exhibition sectors, the participation of exhibitors from many regions of Italy - including Sardinia, the Partner Region of the event - and by the presence of four dynamic areas: the fourth edition of the International Asparagus Days, Macfrut Field Solution for field tests, Acquacampus for the innovations in irrigation and the Greenhouse Technology Village, dedicated to protected crops.

In addition, the Biosolutions International Event will also take place at Macfrut 2021, dedicated to companies that produce bioprotection products, biostimulants and special nutrition, with a focus on innovation and sustainability. In addition, the International Congress aimed at bringing the Mediterranean fruit and vegetable supply chains to the world of biosolutions will also be held. Within the exhibition area there will be also a space dedicated to large-scale distribution, where targeted meetings with exhibitors will be organized.

But that's not all: thanks to the virtual experience of 2020, digital is not abandoned even in this edition. For the first time, Macfrut integrates the online world with the traditional fair, to give exhibitors the opportunity to have even a virtual stand and thus increase the chances of getting in touch with a greater number of visitors.

Find out how Forigo solutions are different from standard solutions.

The attention to sustainability and technological innovation that characterize Macfrut will be combined, in this edition, with the safety of all participants: to access the event it will be necessary to present your Green Pass or certify your state of health through a rapid tests, also available in the two entrances of the Rimini Expo Center.

Forigo will not be missing Macfrut 2021: the team is enthusiastic about the idea of returning to Rimini for this important event! On this occasion, the best Forigo solutions for the fruit and vegetable sector will be presented, to show their efficiency and precision first hand. Come and visit us: you will find us at the fair from Tuesday 7 to Thursday 9 September 2021, from 9.30 to 18, at the Rimini Expo Centre.

While waiting for the fair, if you want to find out more details about the solutions we will bring or about the event, do not hesitate to contact us. We will await you!

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Agrotti Michele

Written by Agrotti Michele

Graduated in Agricultural Sciences and Technologies at the University of Padua, in Forigo Roteritalia he is involved in training and consulting for Italy and foreign Countries.

Forigo ® Roteritalia srl
Via Brennero Nord, 9
456035 Ostigila
Mantova - Italy


+39 0386 32691
+39 0386 31250

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