From 4th to 6th October 2022, the IFEMA Exhibition Centre in Madrid, Spain, is ready to welcome exhibiting companies and visitors from all over the world for the new edition of Fruit Attraction 2022. This important event - which has been consolidated year after year - has become the main meeting point for players in the fruit and vegetable sector on a global scale. The Forigo team, in co-exhibition with Roter Maquinaria, will be present to show the precision and know-how of their solutions.

Are you curious about all the news of the 2022 edition? Then continue reading the article!

Fruiattraction2022 copertina


Fruit Attraction is an event that plays a strategic role in the fruit and vegetable export sector: every year, professionals can discuss key issues to create value and new shared approaches. It is also a relevant international stage for making stable business relationships, but not only: the best expression of Fruit Attraction dimension is that of innovation. In a dedicated area such as the Innovation Hub, the best solutions in sustainability and digitalization will find space: in particular, in the Smart Agro Zone, visitors will be able to discover products that thanks to the use of new technologies such as apps or big data, are considered the real drivers of future change in the sector.

A large community united and connected in an event full of conferences and different activities: with an area of over 50,000 m2 divided into 18 sectors, Fruit Attraction 2022 will see the participation of 1,800 exhibitors from 130 countries. A unique occasion where product diversity is combined with a variety of visions and strategies: the scheduled forums, conferences and shows will be the best moment to build debate and positive confrontation to find answers to contemporary fruit and vegetable issues and to analyze current market trends. In fact, a special exhibition area will be dedicated to the trade of organic products: the Ecorganic Market has been specially conceived to be a space that facilitates exchanges and to enhance brands and products in the organic sector.

Find out how Forigo solutions are different from standard solutions.

The IFEMA exhibition Centre will see two macro-areas exhibition: the first will interested the fresh products such as fruit, vegetables, and herbs, while the second will be dedicated to the auxiliary industry for sowing and pre/post-harvest. It is here that Forigo Roter Italia will bring its expertise and innovative solutions for quality end processing, an expression of its ability to listen to and implement new trends.

Building lasting relationships and synergies is one of the guarantees of Fruit Attraction, which is also possible thanks to Fruit Attraction LIVE Connect. Conceived as a platform to complement the experience, it allows entry into a network of professionals, potential customers, and exclusive content through an active connection 365 days a year. The Forigo team shares the values and objectives of Fruit Attraction: direct confrontation and constant research are the key to generating a change of perspective that looks to the future of the sector.

From 4th to 6th October 2022, Forigo looks forward to meeting you in Hall 9, Stand 9F15 at the IFEMA Exhibition Centre in Madrid: we will be happy to show you our innovative solutions for precision agriculture.

It’s arriving! While we wait, if you have any curiosity about the fair or would like more details about the products we will be exhibiting, please contact us: we are always available to answer your necessities.

New Call-to-action

Agrotti Michele

Written by Agrotti Michele

Graduated in Agricultural Sciences and Technologies at the University of Padua, in Forigo Roteritalia he is involved in training and consulting for Italy and foreign Countries.

Forigo ® Roteritalia srl
Via Brennero Nord, 9
456035 Ostigila
Mantova - Italy


+39 0386 32691
+39 0386 31250

Suscríbete al boletín

Discover why our solutions are different


Download the Report