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From 5 to 7 October 2021 in Madrid, Spain, a new edition of Fruit Attraction begins, where all the largest fruit and vegetable distributors meet in a global event to discuss, establish new relationships and build opportunities. The Forigo Team will certainly not be missed: we are pleased to take part in this innovative event to present increasingly cutting-edge products in the horticulture and precision agriculture sector. Let's find out more in this article!


Fruit Attraction has increasingly consolidated itself as one of the most important world events in the fruit and vegetable sector: this is also demonstrated by the fact that more than 90% of exhibitors and 95% of visitors are participants who return every year. This year's numbers are expected to return to the levels of those recorded in 2019, before the health emergency due to the Covid-19 pandemic: an important signal demonstrating that the desire for sharing and exchange continues to grow.

It has been confirmed that more than 1200 companies from all production areas and autonomous regions of Spain, together with representatives from more than 40 different countries, will exhibit their innovative products and ideas. 65% of the stands will be occupied by fresh produce companies, while 28% will be made up of companies in the fruit and vegetable sector. These data are significant in helping to develop a sector that has proven to be fundamental for the economy, employment, and livelihood of the population.

The IFEMA Exhibition Center will host the fair in eight pavilions and, at the same time, will make the "Fruit Attraction LIVEConnect" platform available during the event and throughout the year, a digital tool designed to improve and complete the event in person, thanks to new technological functions for the fruit and vegetable community, such as contact management, networks, product and service catalogs, e-meetings, video calls and sector content.

The programs that are proposed in this event are really numerous. Among these, various conferences, congresses and debates: the "Biofruit Congress", "Biotech Attraction" and "Smart Water & Energy", characterized by the very high level of participants and organizers, who will emphasize the importance of innovation, technology and knowledge.

Find out how Forigo solutions are different from standard solutions.

Fruit Attraction 2021 will also present some interesting innovations: an example is “Fresh Food Logistics”, a new sectoral exhibition platform for the logistics, transport, and management of the cold chain of fresh food. Its first edition will take place as part of Fruit Attraction 2021, but the intent is to develop autonomously as a specific event in the sector.

The two terms that best describe Fruit Attraction are diversity and knowledge: IFEMA will host a huge variety of products from different parts of the world, and this will give all visitors and participants the opportunity to share and exchange knowledge and experiences of the fruit and vegetable world, the which is constantly looking for innovation.

Forigo Roter Italia is perfectly reflected in the logic and innovative thinking of Fruit Attraction 2021, which wants to give space to the possibility of debate and comparison between different fruit and vegetable realities, to satisfy their thirst for knowledge and to be able to offer customers a quality product and to move with the times.

From 5 to 7 October 2021, at the IFEMA Exhibition Center in Madrid, Spain, the Forigo team will be ready to welcome you and present its solutions for precision agriculture: we are waiting for you at stand 7B11, Tuesday and Wednesday from 9.30 to 19 and Thursday from 9.30 to 17.

While waiting for the fair, if you want more information about the event or the solutions that Forigo will bring with it, do not hesitate to contact us: we are ready to answer all your questions!

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Agrotti Michele

Written by Agrotti Michele

Graduated in Agricultural Sciences and Technologies at the University of Padua, in Forigo Roteritalia he is involved in training and consulting for Italy and foreign Countries.

Forigo ® Roteritalia srl
Via Brennero Nord, 9
456035 Ostigila
Mantova - Italy


+39 0386 32691
+39 0386 31250

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